Exclusive: Telenor Soon to Launch its App Store with Direct Operator Billing
Telenor Pakistan is planning to launch Telenor App and Game Store exclusively for all Telenor Talkshawk and Djuice customers in Pakistan.
Principally because of the launch of 3G and 4G services in Pakistan, it is estimated that Smartphone ownership will increase by 50% in 2014 which is around 15% at present. There is obvious need for local app store with adequate support local developers due to the growing number of smartphone users having internet connectivity through 3G service.
Mainly, of the Telenor’s app-store will enable its customers to buy apps or to make in-app purchases through their prepaid or postpaid account credit. Telenor has deployed a solution from Fortumo which is a mobile payment company, for this purpose. Tenor, in collaboration with Fortumo, will have direct carrier billing available on its network.
Smartphone users mostly look for direct operator billing because there is meager number of credit cards in Pakistan. They prefer direct operator billing because it enables the customers to make app purchases or even in-app purchases. It is worth mentioning here that in Pakistan, there are less than 1.5 million people who have credit cards while more than 130 million people are with mobile phones.
Telenor’s app store will work exactly like Play Store once it is deployed and announced publically. Telenor customers will be able to browse apps, games and other utilities to install them from Telenor’s app-store through a single click.
Telenor customers will pay from their mobile credit for installation of paid-apps of Telenor’s app store. Not only will this, with Telenor’s play store, in-app purchases also be allowed.
Local developers from Pakistan can point their browsers to this URL for knowing the process details for the enrollment of apps of local developers on Telenor’s app store. By simply following only some steps, they can even incorporate in-app payments.
It is also anticipated that local apps created by the local developers will see a boost with local meanings. We have number of heads in Pakistan. Therefore, for any business model in Pakistan market, the potential and scope is simply humongous.